strategic clarity, demanding performance culture, extreme urgency, and lots of interesting YouTube production tidbits

strong performance management, makes sense

I like the ‘don’t follow this wrote, think for yourself with this in mind’ framing

very explicit that they making YOUTUBE VIDEOS and nothing else. not great film, great art, great comedy, the most beautiful videos, whatever. the best YOUTUBE videos possible.

clearly in his own voice and I like it haha

KPIs

CTR: clickthrough rate

AVD: average view duration

AVP: average view percentage

thumbnail/title is critical ofc. lean into clickbait

the video has to match though or it’s a waste bc people will bounce

→ you have to know the title/thumbnail when you’re producing or how will you even know peoples’ expectations coming in? you don’t know who you’re serving without that

first minute