strategic clarity, demanding performance culture, extreme urgency, and lots of interesting YouTube production tidbits
strong performance management, makes sense
I like the ‘don’t follow this wrote, think for yourself with this in mind’ framing
very explicit that they making YOUTUBE VIDEOS and nothing else. not great film, great art, great comedy, the most beautiful videos, whatever. the best YOUTUBE videos possible.
clearly in his own voice and I like it haha
KPIs
CTR: clickthrough rate
AVD: average view duration
AVP: average view percentage
thumbnail/title is critical ofc. lean into clickbait
the video has to match though or it’s a waste bc people will bounce
→ you have to know the title/thumbnail when you’re producing or how will you even know peoples’ expectations coming in? you don’t know who you’re serving without that
first minute
30% of people drop