really really excellent; general principles for what makes things engaging

might be a 7, very broadly useful and well presented

Stories are change over time

You HAVE to give people a reason to listen. Usually entertainment

Always have 5 anecdotes in your pocket in case you need to rope the audience back in

Anecdotes don't have change over time. Short snack, not memorable meal

The spoon of power

Extremely compelling, moving story

Doesn't contain many adjectives. It's not about describing what something looked like. It's about what you felt, what you said, and what you did. He says “my classroom” and you picture your classroom. You know all the relevant context already without describing it, and actually relate better when you imagine familiar details. People can only remember so many details! Don't waste your budget on unimportant ones

Stakes, suspense, surprise, humor

This is the key to entertaining and engaging

Informative doesn't work unless it's engaging!