this guy can engineer lightning strikes and it’s really helpful to hear how he thinks about it

For evey year older someone is, they are 20% less likely to share stuff

(teens/young adults)

Every tap you get in a mobile app is a miracle. People are switching between things constantly

Number of connections added per year peaks at 21

Biggest thing for success is getting a fast testing and feedback loop down. Because you never know what's going to stick

People have to see something 3 times before they download it

So you have to completely saturate an area

Good free ads: make an Instagram account and follow the target audience

Do all this manual stuff to test the app, not grow it. Once you have one or two schools manually it should grow by itself

Always put live chat in your app (in the beginning), absolute best way to get feedback